Ably × HubSpot
Ably x HubSpot, $300k saved by ditching unreliable realtime infrastructure
$300k annual OPEX saving on infrastructure and engineering
Unreliable third-party to business-critical infrastructure that just works
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Why it works
The story has a clear before-state: a third-party that could not guarantee uptime, followed by a rejected build-in-house option, which makes the vendor choice feel inevitable rather than arbitrary. The cost figures are specific and attributable, giving readers a concrete anchor. There is a mild coin-flip between Efficiency (cost savings) and Resilience (reliability was the core failure), but the headline metrics all point downward in cost, so Efficiency wins.
Steal this
Frame the rejected alternative (build in-house) as a named option with a stated reason for rejection. This makes the vendor selection feel rigorous rather than a default choice.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Ably's published work; we link to the source and lead with our analysis.