Ably × MobyMax
Ably x MobyMax: Realtime infrastructure costs halved for 30 million users
50% reduction in realtime costs
Outage anxiety to infrastructure confidence
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Why it works
The case study earns its Efficiency tag by anchoring on a concrete cost reduction backed by a specific mechanism: message volume dropped from 2 billion to 500 million annually through optimization during migration, which directly produced the 50% cost figure. The Resilience angle is real but secondary; reliability was the trigger, not the headline result. The build-vs-buy detour in the solution section is a smart structural move that pre-empts the obvious objection and makes the vendor choice feel reasoned rather than inevitable.
Steal this
Include the customer's internal build-vs-buy deliberation, with their own cost-run conclusion, to neutralize the DIY objection before the reader raises it.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Ably's published work; we link to the source and lead with our analysis.