Ably × Sprintcrowd
Ably x Sprintcrowd, powering the world's first live running app
Up to 1,000,000 concurrent connections across 50,000 simultaneous running events
Impossible product to live at scale
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Why it works
The story earns New Capability because the entire product premise was impossible without real-time infrastructure, not merely slower or costlier. The CEO quote does useful work by framing Ably as existential rather than incremental. The $375k self-build savings figure adds a secondary Efficiency angle but the framing clearly leads with net-new capability.
Steal this
Frame the vendor as the load-bearing pillar of the product, not a feature add-on. The line 'Without Ably, there'd be no Sprintcrowd' collapses the vendor contribution into a single, memorable dependency claim that readers remember.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Ably's published work; we link to the source and lead with our analysis.