Ably × Urbantz
Ably x Urbantz, $100k saved by not building realtime infrastructure in-house
$100,000 saved in developer costs, 6 months accelerated time to market
Build-it-yourself risk to invisible, reliable infrastructure
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Why it works
The case study anchors on a concrete avoided cost and time figure, which gives readers a clear build-vs-buy calculation to run for themselves. The decade-long retention detail and the annual vendor review anecdote add credibility without overclaiming. The story sits at the edge of Efficiency and New Capability since Urbantz could not have delivered reliable realtime at all without Ably, but the headline metrics lead with savings, so Efficiency wins the primary tag.
Steal this
The 'annual vendor re-evaluation' framing in the closing quote turns a loyalty statement into proof of deliberate, repeated choice, making the endorsement far more credible than a standard testimonial.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Ably's published work; we link to the source and lead with our analysis.