ActiveCampaign × myMDadvocate (Dr. Susan Baumgaertel)
ActiveCampaign x myMDadvocate, from 4% to 67% open rates as a solo operator
4% to 67% email open rate (16x improvement)
Invisible solopreneur to data-confident doctorpreneur
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Why it works
The case study earns its headline number with a named competitor displaced, a concrete before-state, and a plausible mechanism: moving from batch blog announcements to segmented, event-triggered sequences. The step-by-step automation workflow is specific enough that another solopreneur could replicate it directly. There is a genuine coin-flip between Breakthrough and Efficiency here since the same data supports both a number going up (open rates) and a number going down (manual hours), but the headline and opening lead with the 4-to-67 open rate lift, so Breakthrough wins.
Steal this
Publishing the exact automation trigger-wait-action sequence for event promotion gives readers a plug-and-play blueprint, turning a vendor case study into a how-to, which earns far more trust than a vague claim about automation power.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are ActiveCampaign's published work; we link to the source and lead with our analysis.