ActiveCampaign × Parrish Law
ActiveCampaign x Parrish Law, open rates doubled with segmentation and AI reporting
Email open rates from under 20% to 35-40%
Flat engagement and manual grind to automated growth
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Why it works
The story leads with a concrete before-and-after number (17-19% to 35-40% open rates) anchored by named individuals and a named incumbent, which gives it credibility. The mechanism section is unusually detailed, walking through the exact tag-and-automation logic any reader could replicate. The efficiency gain (10+ hours saved per month) is a clear secondary payoff that keeps the story honest about what actually changed.
Steal this
The step-by-step 'Here's how you can set this up' breakout inside the case study body turns a vendor story into a practical how-to, increasing reader utility and time-on-page without undermining the narrative.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are ActiveCampaign's published work; we link to the source and lead with our analysis.