ActiveCampaign × Pickleball Kingdom
ActiveCampaign x Pickleball Kingdom, franchise marketing built from scratch
200% increase in tournament registrations from targeted emails
Disconnected, manual chaos to coordinated franchise system
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The case study earns the New Capability tag because Pickleball Kingdom had no CRM, no automation, and no scalable way to reach franchisees before Kistner arrived. The story is genuinely about standing up a function from zero, not about doing an existing thing faster. The 200% tournament registration lift and 100% franchisee adoption give the piece concrete anchors, and the mechanism is explained in enough operational detail that a franchise marketer could replicate the approach.
Steal this
The pre-built automation package deployed into every new franchisee account on day one, with variable data auto-populating club-specific details, removes the blank-slate problem for non-marketer operators and is directly transferable to any multi-location or franchise business.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are ActiveCampaign's published work; we link to the source and lead with our analysis.