ActiveCampaign × Southern Orthodontic Partners
ActiveCampaign x Southern Orthodontic Partners, 87% lead response rate in 24 hours
87% response rate within 24 hours
Leads falling through the cracks to systematic follow-up at scale
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The secret-shopper anecdote from the CMO is the strongest element: it gives a concrete, credible picture of the broken before-state without relying on vague language. The story leads with a rising number (87% response rate) which correctly places it in Breakthrough, though the efficiency gains from automation are a clear secondary thread. The mechanism is explained in enough procedural detail that a reader could replicate the basic automation sequence.
Steal this
Use a secret-shopper or internal audit finding as the before-state proof. It is specific, verifiable by the customer themselves, and far more credible than a self-reported complaint about the old process.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are ActiveCampaign's published work; we link to the source and lead with our analysis.