ActiveCampaign × University at Albany MBA for Executives Program
ActiveCampaign x UAlbany MBA, One-person team grows enrollment 27%
27% enrollment increase
Invisible emails to reliable inbox presence
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Why it works
The case study grounds every claim in a named individual with a clear before-state: deliverability at 47%, open rates at 18-20%, and a competitor that failed on device sync. The enrollment figure ties platform adoption directly to a business outcome a program director cares about. There is a mild coin-flip between Breakthrough (enrollment up 27%) and Efficiency (one person doing the work of a team), but the headline leads with the enrollment number so Breakthrough wins.
Steal this
Anchor the story in a single named operator and show the daily workaround they had to do before (messaging prospects from Outlook asking them to check spam). That concrete, embarrassing detail makes the before-state visceral without needing to over-explain.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are ActiveCampaign's published work; we link to the source and lead with our analysis.