Aircall × MyAirbags
Aircall x MyAirbags, 24/7 AI messaging for a trust-sensitive repair business
38% of replies sent outside 9am to 6pm Monday to Friday
Unanswered overnight messages to 24/7 substantive conversations
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Why it works
The story earns its New Capability tag because MyAirbags could not respond to customer messages outside business hours at all before, not merely slowly. The detail about context carrying across the HubSpot thread, so customers never repeat their order number, gives the mechanism enough specificity to feel real. The failed prior AI attempt is the strongest narrative move: it sets up a credible before-state and makes the current success feel earned rather than inevitable.
Steal this
Open with the failed first attempt at the same technology. It reframes the vendor's solution as the second, wiser try rather than a cold pitch, and it adds credibility to every claim that follows.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Aircall's published work; we link to the source and lead with our analysis.