Airtable × Atlantic Records UK

Airtable x Atlantic Records UK, from 25 spreadsheets to one source of truth

25+ spreadsheets replaced with a unified system

Scattered chaos to single source of truth

Clarity Efficiency Written narrativeChallenge-Solution-ResultsMedia / Publishing

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Full screenshot of Airtable x Atlantic Records UK, from 25 spreadsheets to one source of truth

Why it works

The story leads with a vivid scene of not knowing where to find accurate information, which makes Clarity the right primary tag even though efficiency gains are present throughout. The quote 'If it's not in the Airtable release schedule, it's not happening' does the heaviest lifting, converting an abstract data problem into a concrete cultural shift. The global rollout to Warner Music Group gives the story a scale payoff that justifies the case study length.

Steal this

The opening scenario, a plan that changed four times in a week with no single place to check, puts the reader inside the problem before any product is mentioned. Dropping the reader into a real week of chaos is more persuasive than any stat.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Airtable's published work; we link to the source and lead with our analysis.

Vendor Airtable
Customer Atlantic Records UK
Industry Media / Publishing
Trigger Inherited 25+ spreadsheets with no consistent way to track campaigns, budgets, or workload
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page