Algolia × BIG W
Algolia x BIG W, better search relevance drives conversion and basket size
Improved conversion from search +7%
Broken search to relevant results
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The 'blue socks' anecdote is concrete and repeatable, making an abstract search quality problem immediately vivid. The story leads with numbers going up (conversion, basket size, NPS) rather than cost savings, which correctly places it in Breakthrough territory, though the reduced search exits metric adds an Efficiency dimension. The competitive switch from Solr is named explicitly, which strengthens credibility.
Steal this
Use a single, absurd-but-relatable product search failure story (blue socks returning blue things and socks separately, never together) to make search relevance feel real before introducing any metrics.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Algolia's published work; we link to the source and lead with our analysis.