Algolia × YourSurprise
Algolia x YourSurprise, from 10-person country grind to 2-person global operation
Team managing 28 countries reduced from 10 to 2 people
Overloaded team firefighting hacks to lean team optimizing at scale
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Why it works
The story leads with a concrete operational reduction: ten people doing repetitive country-by-country work cut to two, which makes Efficiency the clear primary type. The 9% conversion lift is real and mentioned, but it arrives late and is framed as a byproduct rather than the headline win, so it slots as a secondary Breakthrough rather than driving the primary tag. The 'terrible hack' framing in the challenge section gives the before-state a vivid, quotable anchor that makes the contrast credible without over-claiming.
Steal this
The 'hack' quote from an internal colleague opens the challenge section with an honest, specific admission of technical debt, which is more persuasive than a generic 'our old solution was slow' setup and immediately earns reader trust.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Algolia's published work; we link to the source and lead with our analysis.