Amplitude × BetterMe

Amplitude x BetterMe, faster experimentation lifts Calorie Tracker engagement 14%

14% increase in users engaging with Calorie Tracker

Scrambling to adapt to behavioral shifts to confidently iterating at speed

Breakthrough Clarity Written narrativeChallenge-Solution-ResultsHealthcare

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Full screenshot of Amplitude x BetterMe, faster experimentation lifts Calorie Tracker engagement 14%

Why it works

The story leads with a concrete metric going up (14% engagement lift on a key feature) anchored to a specific A/B testing workflow, which gives the piece credibility. The pandemic trigger grounds the before-state without being melodramatic. There is a mild coin-flip between Breakthrough and Efficiency since rapid iteration speed is also a theme, but the headline number going up makes Breakthrough the right primary call.

Steal this

Naming a specific feature (Calorie Tracker), a specific analytics method (Funnel Chart), and a specific result (14% lift) in a single tight sequence gives the proof point far more weight than a generic 'we improved UX' claim.

View the original on amplitude.com ↗

This is editorial commentary and curation. The case study, screenshot, and all metrics are Amplitude's published work; we link to the source and lead with our analysis.

Vendor Amplitude
Customer BetterMe
Industry Healthcare
Trigger Pandemic-driven surge in app usage outpaced BetterMe's ability to understand and respond to changing user behavior
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page