Amplitude × Blue Apron

Amplitude x Blue Apron, finding a hidden acquisition channel

7% increase in conversions with personalized email

Assumed low-traffic page to high-value acquisition channel

Clarity Breakthrough Written narrativeChallenge-Solution-ResultsEcommerce / Retail

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Full screenshot of Amplitude x Blue Apron, finding a hidden acquisition channel

Why it works

The story leads with a discovery moment: the team assumed the Recipes page was unimportant, then Amplitude showed them they were wrong. That before-state of not knowing makes Clarity the right primary tag, even though the conversion lifts that followed have a Breakthrough flavor. The two concrete metrics (5.5% and 7%) give the narrative credibility without overpromising.

Steal this

Open with a belief the team held that turned out to be false. The 'we did not think many people visited this page' admission makes the insight feel earned and the tool feel essential.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Amplitude's published work; we link to the source and lead with our analysis.

Vendor Amplitude
Customer Blue Apron
Industry Ecommerce / Retail
Trigger Team underestimated recipe page traffic and wanted to understand where new customers originated
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page