Amplitude × Canal+

Amplitude x Canal+, 3x conversion lift from untrusted data to product intelligence

3x increase in conversion rate

Guessing against guesses to deciding with trusted data

Breakthrough Clarity Written narrativeChallenge-Solution-ResultsMedia / Publishing

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Full screenshot of Amplitude x Canal+, 3x conversion lift from untrusted data to product intelligence

Why it works

The case study earns its Breakthrough tag by leading with the 3x conversion number, but Clarity is a genuine close second because the before-state was specifically about not trusting existing data. The CPO's quote about guessing against guesses grounds the before-state emotionally and makes the data-trust problem tangible before any results appear. The story then widens from a single metric to an organizational transformation, which gives it momentum beyond the headline number.

Steal this

Open with the data-trust problem before the vendor or product appear. Positioning distrust of existing analytics as the real obstacle makes the solution feel necessary rather than promotional.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Amplitude's published work; we link to the source and lead with our analysis.

Vendor Amplitude
Customer Canal+
Industry Media / Publishing
Trigger Streaming disruption forced a product and organizational reinvention
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page