Amplitude × Coca-Cola FEMSA

Amplitude x Coca-Cola FEMSA, AI personalization scaled to 690K retailers

Scaled to 690,000 retailers with 11% click-through rate on gen AI campaigns

Internal skepticism to data-backed confidence

Breakthrough New Capability Written narrativeChallenge-Solution-ResultsEcommerce / Retail

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Full screenshot of Amplitude x Coca-Cola FEMSA, AI personalization scaled to 690K retailers

Why it works

The story leads with a scale number going up, from a 2,500-retailer pilot to 690,000, which anchors it as Breakthrough. New Capability is a genuine close second because one-to-one weekly hyperpersonalization at this scale was operationally impossible before the AI and analytics stack existed. The internal skepticism subplot is smart storytelling: it gives the data a human obstacle to defeat, making the metrics feel earned rather than decorative.

Steal this

Use cohort analysis to show sustained revenue lift in weeks after engagement, not just a one-time click spike. Proving durable behavior change rather than a promotional bump is what converted skeptical operations teams.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Amplitude's published work; we link to the source and lead with our analysis.

Vendor Amplitude
Customer Coca-Cola FEMSA
Industry Ecommerce / Retail
Trigger Generic mass campaigns could not influence individual retailer purchasing behavior at scale
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page