Amplitude × Haven
Amplitude x Haven, building a data culture from a forced migration
2x active users vs previous analytics platform
Analyst bottleneck to self-serve data culture
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Why it works
The story leads with a capability Haven simply did not have before: non-analysts accessing and trusting digital data without routing every question through a team of three. The forced Google UA retirement is an unusually honest trigger that makes the before-state credible. The five-minute bug find is a concrete, time-bound proof point that keeps the narrative grounded without overpromising.
Steal this
Use an internal survey result as the evidence of the before-state. Haven's '57% never or rarely used GA' stat makes the problem undeniable and the switch feel necessary rather than opportunistic.
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