Amplitude × HSE (Home Shopping Europe)
Amplitude x HSE, 90% fewer data requests and self-service at scale
90% reduction in ad-hoc data requests
Centralized bottleneck to team-wide self-service
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Why it works
The story leads with a number going down (90% of requests eliminated), which pins it firmly in Efficiency despite a meaningful Clarity thread running through the experimentation sections. The competitive displacement of Google Analytics is explicit and gives the before-state credibility. The 15% registration completion lift adds a Breakthrough flavor, but the headline and opening frame time and resource savings, so Efficiency wins the tie-break.
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The before-state is given a specific structural cause (all analytical questions funneled through one team), which makes the payoff of 90% self-service feel earned and concrete rather than generic.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Amplitude's published work; we link to the source and lead with our analysis.