Amplitude × Rappi
Amplitude x Rappi, super app scales growth with real-time experimentation
30% decrease in CAC
Manual, fragmented campaigns to automated real-time targeting at scale
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Why it works
The case study leads with three headline numbers (10% more first-time orders, 15% larger average order, 30% lower CAC), which anchor the Breakthrough frame even though efficiency gains run throughout. The competitive switch from Mixpanel is named in the final heading, making the flag clearly warranted. The story is unusually specific: it walks through individual experiments, shows where results were counterintuitive, and explains why Rappi rolled back a test that looked like a win on one metric but hurt overall conversions, which builds credibility.
Steal this
Show a failed or rolled-back experiment with a full explanation. Rappi's shipping-fee test appeared to lift View Cart to Checkout by 5% but dropped total orders by 5%. Sharing that nuance makes every other result in the case study more believable.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Amplitude's published work; we link to the source and lead with our analysis.