Amplitude × Slate
Amplitude x Slate, 500% subscription growth from a data-driven paywall launch
500% increase in subscriptions
Paywall risk to confident launch
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Why it works
The 500% subscription figure is concrete and dramatic, giving the story a clear headline number that earns the Breakthrough tag over the efficiency gains also present. The competitive switch from Omniture to Amplitude is named explicitly, adding a before-state that sharpens the contrast. The detail about advice-column readers being loyal but low-value is a rare, specific insight that makes the analytics use case feel real rather than generic.
Steal this
Use a specific, counterintuitive data finding (advice-column readers are loyal but low-monetizing) to show the vendor's analytical depth rather than just citing aggregate results.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Amplitude's published work; we link to the source and lead with our analysis.