Amplitude × Xapo Bank
Amplitude x Xapo Bank, from funnel blindness to 2x onboarding conversion
2x more users completing the onboarding process
Acting blindly to understanding the why behind user behavior
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Why it works
The story leads with a before-state of genuine not-knowing: the team could see drop-off happening but had no way to see why, which points clearly to Clarity as the primary type. The 2x conversion result is strong enough to push toward Breakthrough as a secondary, but the framing and the most-quoted lines ('the rest of the journey remained a mystery', 'stop acting blindly') keep Clarity in front. The passport example is a concrete, credible mechanism that makes the insight payoff feel earned rather than claimed.
Steal this
The specific regional insight about passport availability turns an abstract 'we found drop-off reasons' into a vivid, believable story. Grounding the Clarity payoff in one concrete, counterintuitive discovery is the element worth copying.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Amplitude's published work; we link to the source and lead with our analysis.