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Asana × Asurion

Asana x Asurion, 37% faster project initiation through automated intake

37% faster project initiation time

Fragmented, slow intake to automated, coordinated execution

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Why it works

The case study leads with a concrete efficiency number (37% faster initiation) and supports it with a second metric (89% team utilization), giving the story two quantified anchors rather than relying on sentiment alone. The Clarity thread is real but secondary: improved visibility is framed as the mechanism that enables faster execution, not the headline win. The Microsoft Power Platform integration detail is specific enough to make the transformation credible rather than generic.

Steal this

Pairing a workflow efficiency metric with a capacity utilization metric gives the story a before/after shape on two dimensions, making the ROI case harder to dismiss than a single number alone.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Asana's published work; we link to the source and lead with our analysis.

  • Vendor Asana
  • Customer Asurion
  • Industry Enterprise Software
  • Trigger Fragmented tools and lack of centralized intake created delays and duplicated work across 1,100 employees
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page