Asana × COS (H&M Group)

Asana x COS, 90% faster campaign setup with AI workflows

90% reduction in campaign setup time

Manual coordination to strategic execution

Efficiency Breakthrough Written narrativeChallenge-Solution-ResultsEcommerce / Retail

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Full screenshot of Asana x COS, 90% faster campaign setup with AI workflows

Why it works

The case study leads with a number going down (90% reduction in setup time, 2,936 hours eliminated) which anchors it firmly in Efficiency, though the 2x asset output gives it a genuine Breakthrough dimension worth tagging secondary. The four-stage workflow breakdown is unusually detailed and gives procurement readers a clear implementation map rather than a vague before-and-after. The organic adoption by sister brand Weekday adds a credible third-party validation signal without requiring a fabricated metric.

Steal this

The four-stage workflow architecture (intake, generation, quality control, reporting) turns a typical feature list into a replicable operating model, giving readers a blueprint they can pitch internally rather than just a success story.

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Vendor Asana
Customer COS (H&M Group)
Industry Ecommerce / Retail
Trigger Time-intensive campaign setup and high error rates across fragmented tools
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page