Asana × Manchester City Council / M-Four

Asana x Manchester City Council, 2+ days saved per campaign by ditching paper job bags

2-3 days saved on admin work per event or campaign

Paper chaos to digital clarity

Efficiency New Capability Written narrativeChallenge-Solution-ResultsOther

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Full screenshot of Asana x Manchester City Council, 2+ days saved per campaign by ditching paper job bags

Why it works

The orange job bag detail is vivid and concrete, making the before-state easy to picture without any exaggeration. The story earns its Efficiency tag because the headline metric is time saved, and the mechanism is a direct swap of physical admin for digital workflow. The remote work angle edges toward New Capability since designers genuinely could not work remotely before, but the piece leads firmly with time savings so Efficiency wins.

Steal this

The physical prop detail: naming the specific object replaced (the orange job bag) makes the before-state tangible and memorable in a way that abstract 'manual processes' language never does.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Asana's published work; we link to the source and lead with our analysis.

Vendor Asana
Customer Manchester City Council / M-Four
Industry Other
Trigger Paper-based job bags causing lost work and constant status chasing
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page