Asana × NCAA
Asana x NCAA, 4x Olympic campaign scale through centralized work management
4x content consumption growth; 2,770% more content produced; 1,440% increase in audience impressions for 2024 Paris Olympics campaign
Siloed and disconnected to unified and scalable
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Why it works
The case study leads with a concrete scale achievement (4x campaign growth, 2,770% content increase) that makes the Breakthrough tag clear, even though operational efficiency gains are woven throughout. The Paris Olympics campaign serves as a vivid, time-bound proof point that anchors the broader operational transformation story and gives abstract platform benefits a dramatic, measurable test. Multiple departments and use cases (campaign management, championships, HR) are covered, which risks diluting focus, but the Olympic campaign headline keeps the narrative grounded.
Steal this
Use a single high-stakes external event (the Paris Olympics) as the proof-of-scale moment that validates an entire platform rollout, giving readers a concrete before-and-after comparison (Tokyo vs. Paris) rather than abstract efficiency claims.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Asana's published work; we link to the source and lead with our analysis.