Asana × United Way of Salt Lake

Asana x United Way of Salt Lake, 25% more grants pursued

25% more grant proposals responded to

Email overwhelm and siloed chaos to collaborative, organization-wide visibility

Breakthrough Efficiency Written narrativeChallenge-Solution-ResultsNonprofit

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Full screenshot of Asana x United Way of Salt Lake, 25% more grants pursued

Why it works

The piece leads with a human story about a Syrian refugee beneficiary, grounding the business outcomes in real community stakes before any metrics appear. The 25% more grant proposals figure is a number going up, making Breakthrough the correct primary tag over Efficiency, even though a 15% time saving on routine tasks is also present. The quote from the Grants Manager ties the operational gain directly to mission impact, which is the right move for a nonprofit audience.

Steal this

Open with a named beneficiary story before introducing the customer company or any product. It earns the reader's emotional investment before asking them to care about workflow software.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Asana's published work; we link to the source and lead with our analysis.

Vendor Asana
Customer United Way of Salt Lake
Industry Nonprofit
Trigger Rapid team and program growth created coordination chaos and email overload
Format Written narrative
Structure Challenge-Solution-Results
Medium Web page