Attentive × AllSaints
Attentive x AllSaints, from broad sends to a 45x ROI growth engine
45x total program ROI
Broad, low-control sends to high-intent, behavior-driven lifecycle program
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Why it works
The case study leads with headline ROI numbers (45x program, 955x welcome journey) that are specific and attributable to named journeys, giving the story a clear Breakthrough framing. The mechanism is explained in enough detail to be replicable: staggered channel incentives, custom sign-up units via CSS, behavior-triggered journeys, and UTM tracking through Segment. The quotes carry actual information about decisions made rather than generic praise, which is rarer than it should be.
Steal this
The staggered incentive structure (15% off for SMS vs 10% for email) is a concrete, copyable mechanism that signals channel differentiation to subscribers while also justifying the deeper opt-in ask for SMS.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Attentive's published work; we link to the source and lead with our analysis.