Attentive × Anastasia Beverly Hills
Attentive x Anastasia Beverly Hills, 42x ROI from SMS
42x+ overall SMS program ROI
No direct channel to customers to direct, high-ROI SMS revenue channel
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The three headline metrics (42x ROI, 250% subscriber growth, 87.5% CTR) are specific and attributable to this customer, giving the story real credibility. The case study earns its Breakthrough tag because the lead metric is a return number going up, not a cost going down, though a New Capability argument exists since SMS was a net-new channel for ABH. The mechanism section is practical enough to follow, covering two-tap sign-up, Instagram Stories opt-ins, and automated abandoned cart triggers.
Steal this
Anchor each message type to a concrete tactic and its logic: the abandoned cart message section names the exact message components (product name, urgency CTA, direct cart link) and explains why automation makes it low-effort, giving readers a replicable playbook rather than vague praise.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Attentive's published work; we link to the source and lead with our analysis.