Attentive × CB2
Attentive x CB2, doubling holiday revenue year-over-year with SMS
$2M+ revenue driven via text messaging during BFCM 2019
Dipping toes to confident swimmer
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Why it works
The story leads with a clear, attributable revenue number that doubled year-over-year, making it a clean Breakthrough tag. The two-year arc from 2018 to 2019 is an honest structure that shows learning compounding into results, which is more credible than a single snapshot. The customer quotes carry specific detail about strategy rather than generic praise, though the mechanism could go deeper on segmentation and message cadence decisions.
Steal this
Split the results by year so each holiday season becomes its own mini-case, showing a learning curve that builds reader trust and makes the growth feel earned rather than claimed.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Attentive's published work; we link to the source and lead with our analysis.