Attentive × Craft Club
Attentive x Craft Club, first seven-figure month fueled by SMS and email
21x global program ROI; $380K of first $1M revenue month
Isolated and capped to supported and globally scalable
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The case study anchors to a concrete milestone (first $1M revenue month) and assigns a specific dollar contribution ($380K) to Attentive, giving readers a credible, attributable number rather than a vague lift. The four-phase sales strategy and two-tier discount discovery are explained in enough operational detail that another marketer could replicate the approach. The competitive switch from an unnamed 'leading competitor' is explicit in the narrative even though the rival is not named, which limits the competitive_switch signal slightly but the framing is clear enough to warrant the flag.
Steal this
Anchor the revenue story to one milestone month and state the vendor's exact dollar contribution rather than a percentage, making the ROI claim concrete and defensible.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Attentive's published work; we link to the source and lead with our analysis.