Attio × Modal
Attio × Modal — leaving HubSpot for a product-led CRM
Misaligned CRM to a tool built for how they actually sell
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Why it works
Narrative-driven switch story built around 'the Attio moment' — the villain is the incumbent that didn't fit a PLG motion, not the problem itself. Reads like a business journey rather than a feature list.
Steal this
Naming the turning point ('the Attio moment') — giving the switch a proper noun makes the story memorable and repeatable.
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