Avalara × Huuuge Games
2-person team managing tax compliance across all 50 U.S. states and Canadian provinces
Unmanageable manual burden to low-touch automated compliance
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The trigger is concrete and business-model-specific: moving to a direct web store flipped compliance responsibility overnight, making the before-state easy to understand. The mechanism is specific enough to follow: API integration with the gaming platform and payment provider, plus Returns and VAT Returns modules for auto-generated filings. The story sits between New Capability and Efficiency; New Capability wins because multi-jurisdiction compliance at this scale was genuinely impractical before, not merely slower.
Anchor the scale of the problem in a single vivid constraint early ('a two- or three-person team in Europe, managing 50 states') so the automation payoff feels proportionate rather than abstract.
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