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Aventus × Obvi

Aventus x Obvi: Adding phone support unlocks $22K in 8 weeks

$22,322 generated in less than 8 weeks

No phone channel to revenue-generating voice support

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Why it works

The case study earns its New Capability tag because Obvi had no phone channel at all before, making this a net-new motion rather than an improvement on an existing one. The three headline metrics (orders saved, subscription revenue saved, weekly upsells) are specific and attributable to this customer. The mechanism is described in enough operational detail, phone number placement, agent training via ALMS, QA coaching, that a reader could attempt the same approach.

Steal this

The checklist of exactly where to display the phone number across the customer journey (website, checkout, order confirmation, packaging) turns abstract advice into a concrete implementation guide any brand could copy.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are Aventus's published work; we link to the source and lead with our analysis.

  • Vendor Aventus
  • Customer Obvi
  • Industry Ecommerce / Retail
  • Trigger Subscription drop-offs and missed upsell opportunities with no phone support in place
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page