BigCommerce × Designerie
BigCommerce x Designerie, 57% more B2B buyers online after leaving Shopify
57% increase in B2B customers placing online orders
Feature-limited on Shopify to scaling B2B and B2C on one platform
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Why it works
The case study earns its Breakthrough tag because the headline leads with numbers going up: 57% more B2B customers ordering online and 36% revenue growth. The competitive switch from Shopify is named explicitly and the mechanism is specific enough to follow: B2B Edition for customer-group pricing, faceted search for product filtering, a custom HubSpot integration for sales visibility, and multi-storefront to unify two brands in one backend. The quote about less than 1% of B2B customers using the online store two years ago gives a concrete before-state that most case studies skip.
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The 'less than 1% to significant adoption' framing for the before-state. Anchoring the before-state to a near-zero baseline makes the growth feel dramatic without needing a precise comparison figure.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are BigCommerce's published work; we link to the source and lead with our analysis.