BigCommerce × DESTACO
BigCommerce x DESTACO, 65% more leads from a million-SKU rebuild
65% increase in leads compared to the previous six months
Disbelief at broken numbers to confirmed night-and-day results
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Why it works
The case study earns its Breakthrough tag with a specific, attributable lead-growth figure as the headline, while the efficiency gains in page load and search rankings play a clear supporting role. The before-state is concrete: spreadsheets managing nearly a million SKUs, slow load times, and poor search visibility, making the contrast credible. The reaction quote from the marketing director, checking the reports repeatedly because the numbers seemed impossible, adds genuine human texture without veering into filler.
Steal this
The 'I thought something was broken' reaction quote. Having a customer voice disbelief at their own results, then describe re-running the reports to confirm them, makes the outcome feel earned and trustworthy rather than polished. Use this pattern when results are large enough to strain credibility.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are BigCommerce's published work; we link to the source and lead with our analysis.