BigCommerce × Houzer
BigCommerce x Houzer, DTC from zero in 60 days
150% increase in transactions
B2B-only informational site to live DTC ecommerce business
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Why it works
The story earns the New Capability tag because Houzer had no ecommerce presence at all before this project, not a slower or costlier one. The 60-day conference deadline gives the narrative a concrete, credible urgency that most case studies lack. The Breakthrough metrics (150% transactions, 118% revenue, 47% conversion) are a genuine second story, but the framing leads with the net-new capability.
Steal this
Use a hard external deadline (a conference where the CEO was already scheduled to demo the site) as the dramatic engine of the story. It makes the timeline pressure feel real and earned rather than vendor-imposed.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are BigCommerce's published work; we link to the source and lead with our analysis.