BigCommerce × Stanford Medicine Gift Shop
BigCommerce x Stanford Medicine Gift Shop, Crisis launch becomes permanent revenue channel
40% increase in revenue
Physical-only shop to fully operational online channel
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Why it works
The COVID trigger gives the story a clear before-state and an undeniable reason to act, which most ecommerce case studies lack. The piece earns New Capability as the primary tag because the shop had no online channel at all before and built one from scratch in four to six weeks. The 40% revenue increase and 12% transaction lift then layer in a Breakthrough element, making the coin-flip between the two types worth noting.
Steal this
Use the forced-urgency trigger (a crisis that compressed a year-long plan into weeks) to make the speed-to-launch claim credible rather than a vendor boast.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are BigCommerce's published work; we link to the source and lead with our analysis.