BigCommerce × Studio Anneloes
BigCommerce x Studio Anneloes, replatform lifts conversions 24%
24% increase in conversion rate
Lost orders and broken pages to reliable, always-on D2C growth
Members read free
Unlock the full breakdown
Enter your email to open every case study in the library: the full screenshot, why it works, and the one thing worth stealing. One email unlocks all of them.
Free. No spam. Unsubscribe anytime.
You're in — enjoy the library.
Why it works
The case study earns its numbers by grounding them in a concrete before-state: orders vanishing into a black box and a search function that returned dresses when shoppers filtered for trousers. The quote about orders disappearing is specific and memorable, giving the 24% conversion lift a credible cause. The story also does light secondary work as a Resilience story, since the core trigger was an unreliable system that actively failed customers, and the win includes simply being online 24/7.
Steal this
Use a single vivid operational failure (orders lost in a black box, customers calling days later) as the anchor for the before-state. It is more persuasive than abstract complaints about flexibility and makes the outcome metrics feel earned.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are BigCommerce's published work; we link to the source and lead with our analysis.