BILL × BetterRX
Manual, office-bound processes to fully remote digital operations
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The case study is specific about the before-state: staff had to physically drive to the office to sign and mail paper checks, and every employee held an unlimited corporate card with no budget oversight. Those concrete pain points make the efficiency gains feel real. The piece functions as a decent mid-market Efficiency story, though it lacks a single hard metric to anchor the narrative, which limits its punch.
Ground the before-state in a physical, visual act (driving to the office to sign checks) rather than an abstract process complaint. That one image makes the inefficiency immediate and relatable.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are BILL's published work; we link to the source and lead with our analysis.