Bloomreach × Halfords
Bloomreach x Halfords, 90% fewer redirects and 5% search CVR at peak
90% reduction in search redirects (from over 1,000 to fewer than 100)
Manual workaround treadmill to automated, scalable search
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Why it works
The story earns its Efficiency tag by leading with a sharp before/after on operational waste: more than 1,000 manual redirects collapsed to fewer than 100. The CVR number (5% average, nearly 7% on Black Friday) adds a Breakthrough dimension, but the opening and headline anchor on reduction, so Efficiency wins the tie-break. The mechanism section is unusually detailed, walking through PWA integration, catalog ingestion, pixel tracking, and AI relevance tuning in enough steps that a technical reader could replicate the approach.
Steal this
Quantify the manual workaround before the switch: '1,000+ redirects just to compensate for poor search performance' makes the pain concrete and gives the 90% reduction figure a dramatic anchor that a vague 'search was slow' framing never could.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Bloomreach's published work; we link to the source and lead with our analysis.