Bloomreach × On the Beach
Bloomreach x On the Beach, price drop emails drive 587% conversion lift
+587% conversion rate vs. project average from price drop email campaign
Generic campaigns to hyper-personalized reengagement
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Why it works
The case study earns credibility by grounding every headline number in a named methodology: 50/50 split tests run over three days. The mechanism is described step by step, making it easy for a reader to replicate the trigger-based price drop flow. The story sits near the Breakthrough/New Capability line because the campaign was something On the Beach genuinely could not build before, but the framing leads with numbers going up, so Breakthrough wins.
Steal this
Cite the test design alongside every metric. Stating '50/50 split test, three days' transforms impressive numbers into credible proof rather than marketing claims.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Bloomreach's published work; we link to the source and lead with our analysis.