Braze × Crumbl
Braze x Crumbl, SMS quiz turns product launch into 373% conversion lift
373% higher conversion rate than average
Standard product announcement to viral interactive moment
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Why it works
The case study earns its headline numbers by tying them directly to a single, named campaign rather than platform-wide averages, which makes the metrics attributable and credible. The mechanism is explained in enough step-by-step detail that a reader could replicate the branching Canvas logic for their own interactive SMS flow. The quote from Grace Murphy carries operational information about setup ease and customer response, not just enthusiasm.
Steal this
Walk through the quiz branch logic question by question so readers can see exactly how the Canvas Action Paths split users, making the mechanism fully replicable rather than a black box.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Braze's published work; we link to the source and lead with our analysis.