Braze × Motorway
Braze x Motorway: 114% click lift from AI-powered reactivation testing
114% lift in click volume for the reactivation campaign
Generic, fatigued automation to always-on AI-driven experimentation
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Why it works
The story earns its Breakthrough tag by leading with a strong upward number (114% click volume lift) backed by a second concrete metric (37% more valuations). The mechanism is clear enough to replicate: split an audience 80/20, run 125 AI-generated variants across subject lines, body copy, and CTAs, then feed winning insights back into other campaigns. The quote from the Growth Marketing Director carries real information about velocity and stakeholder trust, not just enthusiasm.
Steal this
The 80/20 control split with 125 variants is a concrete, copyable testing architecture that any reader can adapt, and naming the specific insight (vehicle model in CTA beat generic CTA by 30%) shows how learnings compound across campaigns.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Braze's published work; we link to the source and lead with our analysis.