Braze × Virgin Media O2
Braze x Virgin Media O2, campaign QA from 6 hours to seconds
Campaign QA time from 6 hours to seconds
Manual QA burden to AI-driven validation at scale
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Why it works
The story earns its Efficiency tag with three concrete, paired before/after time metrics that are specific to this customer. The mechanism is clear enough to replicate: start with one real pain point, run a timed proof-of-concept, then expand scope and embed AI use in OKRs with laddered ownership. The cultural angle (Show & Tell sessions, OKR accountability) is credibly tied to outcomes rather than left as vague change management language.
Steal this
The 'test with a real problem' framing: the team ran a single timed proof-of-concept against a known six-hour task before committing to broader adoption. This gives the case study a concrete origin moment and gives readers a replicable first step.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Braze's published work; we link to the source and lead with our analysis.