BrightEdge × Altar'd State
BrightEdge x Altar'd State, closing competitive content gaps to grow organic revenue
24.57% increase in organic search revenue for dress pages
Invisible online to competitive across key categories
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Why it works
The case study leads with revenue numbers going up across multiple categories, which makes Breakthrough the right primary tag. A secondary New Capability tag is warranted because several content clusters, including Butter Yellow, did not exist at all before this engagement. The piece earns its metrics by tying each result directly to a specific content initiative, which gives the numbers credibility.
Steal this
Organizing results by content type (evergreen, seasonal, occasion, trend) rather than a single aggregate number lets each sub-strategy prove its own ROI and gives a reader a replicable playbook to copy.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are BrightEdge's published work; we link to the source and lead with our analysis.