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BrightEdge × NinjaOne

BrightEdge x NinjaOne, from single digits to 61% AI share of voice in under a year

61% share of AI mentions in the IT operations category

Flying blind in AI search to category leadership

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Why it works

The headline number is specific and competitive, putting NinjaOne 20 points ahead of the next brand, which gives the result genuine weight. The before-state is concrete: share of mentions was in single digits and AI visibility sat with one team. The mechanism is explained step by step, grouping prompts by product line, running topics through named tools, and distributing data across four teams, so a reader can attempt the same approach.

Steal this

The weekly share-of-mentions report by product group as the operational heartbeat: it makes AI visibility a recurring team action rather than a one-off audit, and the case study shows exactly how that cadence connects insight to content decisions.

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This is editorial commentary and curation. The case study, screenshot, and all metrics are BrightEdge's published work; we link to the source and lead with our analysis.

  • Vendor BrightEdge
  • Customer NinjaOne
  • Industry Enterprise Software
  • Trigger Needed to measure AI search share of voice against competitors across every AI engine
  • Format Written narrative
  • Structure Challenge-Solution-Results
  • Medium Web page