Checkout.com × CMC Markets
Checkout.com x CMC Markets, 4% acceptance lift and £1M+ saved on APAC payments
4% acceptance rate increase
Constrained by legacy processing to full visibility and active optimization
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Why it works
The story leads with a number going up (4% acceptance rate) alongside a cost saving, making it a close call between Breakthrough and Efficiency; the headline leads with the acceptance uplift so Breakthrough wins. The before-state is concrete: false declines caused by incomplete data, rigid retry logic, and a one-size-fits-all gateway that obscured decisioning. The mechanism is specific enough to follow: migrating to a unified API with Intelligent Acceptance, Network Tokens, and issuer-aware retry logic, then using Checkout's reconciliation API for real-time visibility to tune strategies by region and issuer.
Steal this
Anchor the results section on two distinct metrics that appeal to two different buyer personas simultaneously: the 4% acceptance rate speaks to the revenue owner, while the £1M+ annualized saving speaks to the CFO. Leading with both in the headline doubles the story's relevance without diluting either number.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Checkout.com's published work; we link to the source and lead with our analysis.