Checkout.com × COFE App
Checkout.com x COFE App, 95% acceptance rate fuels MENA expansion
95% acceptance rate
Unreliable incumbent to seamless regional expansion
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Why it works
The story leads with a growth number (95% acceptance rate) earned by switching from a named incumbent PSP, which earns the Breakthrough tag over Efficiency despite several cost-side metrics also appearing. The mechanism is reasonably clear: dashboard data revealed abandonment points, friction was removed, and fraud tooling was calibrated to avoid blocking legitimate customers. The quotes carry real specifics rather than filler, which strengthens credibility.
Steal this
Anchor the headline on the acceptance rate metric rather than a savings figure, then layer fraud reduction and drop-off reduction underneath it as supporting proof points. This structure lets the story read as growth-first while still satisfying readers who want risk and efficiency evidence.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Checkout.com's published work; we link to the source and lead with our analysis.