Chili Piper × Brandbassador
Chili Piper x Brandbassador: Doubled leads reaching the AE stage by rebuilding inbound from scratch
Doubled leads reaching the AE stage
Demoralized reps drowning in admin to a fully automated, ready-to-run pipeline
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Why it works
The story leads with a specific, attributable number (doubled leads to AE stage) tied to a named person and a concrete before-state of manual spreadsheet round-robins and slow follow-up. The mechanism is explained at a level of detail that lets a reader replicate it: Concierge for form routing, SalesLoft and HubSpot integrations to automate deal creation and remove AE admin work. This is a mild coin-flip between Breakthrough (a number going up) and Efficiency (admin going down), but the headline and opening both lead with the doubled conversion figure, so Breakthrough wins.
Steal this
Open with the decision-maker framing the change as deliberately drastic ('burn down the existing process') before revealing the tool. It immediately signals stakes and creates reader tension before the solution appears.
Click to enlarge ↗ This is editorial commentary and curation. The case study, screenshot, and all metrics are Chili Piper's published work; we link to the source and lead with our analysis.